Post by nurnobisorker80 on Nov 10, 2024 4:28:10 GMT
Marketers put a lot of effort into attracting traffic, but about 95% of potential consumers still leave the site without completing the target action (order/call/application).
It is no secret that the majority of escapees can be returned thanks to retargeting.
Retargeting is a powerful tool that can significantly increase conversion and increase the effectiveness of advertising. It is also a great way to bring most customers back to your website.
Although retargeting is an effective tool, it is not without its drawbacks. For example, some users use AdBlock, which results in advertising being simply blocked.
Sometimes advertising products offered through off page seo service retargeting can be perceived by users as too intrusive. It happens that users simply do not want to buy anything from you, or they have bought everything they dreamed of, and therefore such advertising offers can sometimes cause negative emotions.
Let's figure out how to properly set up retargeting to achieve its maximum effectiveness.
1. Create different ads for different audience segments.
2-10-priemov-povysheniya-effektivnosti-retargetinga.jpg
In this case, the same principle will work as in search advertising. You know the needs of a specific visitor, so by offering a quality offer, they will be satisfied. As a result, you can create many attractive creatives, and for each segment of the audience individually.
This method will increase the chances that the user will click on the advertising banner and place an order. Showing the same ad to the entire audience, without taking into account their needs and motives, means simply wasting your time.
Visitors can be divided into segments based on behavioral factors:
According to the degree of readiness to purchase a service or product.
Conventionally speaking, they can belong to the "hot", "warm", or "cold" audience.
By specific services/product groups in which they show interest.
It is worth noting that this is a characteristic feature of retail, which is characterized by the presence of product segmentation.
For example, a user liked two pages with different offers. If you show him ads for these products again and again, focusing on the positions with the longest viewing time, the probability of their sale will increase.
2. Take into account the actions of users on the site, and not just visits.
3-10-priemov-povysheniya-effektivnosti-retargetinga.jpg
A user's visit to some pages of your web resource does not yet serve as proof of their intention to buy anything. But the user's actions on the site may indicate signs of interest. It is based on the combination of these signs that you need to set up retargeting.
Use Google Analytics or Yandex.Metrica counters to set goals for those actions that confirm a person's interest. A sign of interest may be: filling out a special form, prolonged study of a page with a certain product.
Divide users into different segments based on their actions on the site and show them relevant offers.
For example, people who have paid attention to one product should be offered several of its analogues with a more favorable price, and those who have left their contact information should be offered a visit to a webinar or free trial access.
It is no secret that the majority of escapees can be returned thanks to retargeting.
Retargeting is a powerful tool that can significantly increase conversion and increase the effectiveness of advertising. It is also a great way to bring most customers back to your website.
Although retargeting is an effective tool, it is not without its drawbacks. For example, some users use AdBlock, which results in advertising being simply blocked.
Sometimes advertising products offered through off page seo service retargeting can be perceived by users as too intrusive. It happens that users simply do not want to buy anything from you, or they have bought everything they dreamed of, and therefore such advertising offers can sometimes cause negative emotions.
Let's figure out how to properly set up retargeting to achieve its maximum effectiveness.
1. Create different ads for different audience segments.
2-10-priemov-povysheniya-effektivnosti-retargetinga.jpg
In this case, the same principle will work as in search advertising. You know the needs of a specific visitor, so by offering a quality offer, they will be satisfied. As a result, you can create many attractive creatives, and for each segment of the audience individually.
This method will increase the chances that the user will click on the advertising banner and place an order. Showing the same ad to the entire audience, without taking into account their needs and motives, means simply wasting your time.
Visitors can be divided into segments based on behavioral factors:
According to the degree of readiness to purchase a service or product.
Conventionally speaking, they can belong to the "hot", "warm", or "cold" audience.
By specific services/product groups in which they show interest.
It is worth noting that this is a characteristic feature of retail, which is characterized by the presence of product segmentation.
For example, a user liked two pages with different offers. If you show him ads for these products again and again, focusing on the positions with the longest viewing time, the probability of their sale will increase.
2. Take into account the actions of users on the site, and not just visits.
3-10-priemov-povysheniya-effektivnosti-retargetinga.jpg
A user's visit to some pages of your web resource does not yet serve as proof of their intention to buy anything. But the user's actions on the site may indicate signs of interest. It is based on the combination of these signs that you need to set up retargeting.
Use Google Analytics or Yandex.Metrica counters to set goals for those actions that confirm a person's interest. A sign of interest may be: filling out a special form, prolonged study of a page with a certain product.
Divide users into different segments based on their actions on the site and show them relevant offers.
For example, people who have paid attention to one product should be offered several of its analogues with a more favorable price, and those who have left their contact information should be offered a visit to a webinar or free trial access.