Post by account_disabled on Jan 23, 2024 6:11:03 GMT
How have SMEs used Google Ads during the crisis? Results of Google Ads campaigns during the crisis. Useful tips for business owners. Google Ads is a branch of Internet marketing , the purpose of which is to improve the visibility of a website through the presence of the website in the results of paid search engines for keywords chosen by the website owner. In this article, we discuss how to use Google Ads during a crisis to achieve maximum results. The benefits of Google Ads include: provides almost immediate visibility, but only as long as there is a budget; allows time, geographic targeting, etc. How have SMEs used Google Ads during the crisis? Businesses that were already online have changed their target audience. They focused on core products/services. So other keywords were used and other Google Ads campaigns were set up , some of which were completely new; Companies with cash reservesUsed Google Ads to increase brand awareness.
This is because the cost per click has dropped significantly. Basically, those with budgets were expected to get more conversions at ten times less cost. Companies that only had an offline presence used Google Ads to gain an effective online presence. This is done to make sales in a virtual environment very fast. Results of campaigns during the economic crisis Google Ads during a crisis - useful tips 2023 They've done well: credit card companies (on the conversion side), online baby stores, door-to-door essentials, small local businesses. It was the right time to connect with the audience througCountry Email Listhelpful tips articles and Google Ads remarketing tools . This is because traffic to news sites was high and brands had time to engage in entrepreneurship education. Helpful tips from Google Ads during a crisis: Don't set up campaigns yourself - the agency knows the secrets that will save you money. Typically, entrepreneurs get down to business on their own, achieve “some results” and are content with what they have. But this is the wrong approach. Generally, conversion costs range from less than 2 times what it should cost to several dozen times more. For example, they allow you to display ads in different applications (but do not block them). Thus, children often click on advertisements from their parents' phones.
Advertising on Google is now cheaper and you can be more visible with a smaller budget. If you're just starting out, you need to resort to remarketing to create a sense of greater connection with your audience. Just like Facebook remarketing. This is done to make the most of the traffic received from Google Ads. Placing your ad at the bottom of Google is pointless - you will get a lot of impressions for your ad, but very few clicks. Pay attention to the site loading speed , every second minus the site loading increases the conversion by 7%. Take care of the quality of the keywords on the page. The content of your page should be relevant to the ad that appears in search results. This fact will give you a higher ad quality score and a lower cost per click. Even though we said above that apps are dangerous for your Google Ads budget, you can run a test in your niche . Namely: run ads in very popular applications in Moldova, such as Viber, and see if it can bring you conversions. Work on the content of your site too . Thus, step by step, increase the share of organic traffic, that is, SEO, which is free. Create advertising campaigns
This is because the cost per click has dropped significantly. Basically, those with budgets were expected to get more conversions at ten times less cost. Companies that only had an offline presence used Google Ads to gain an effective online presence. This is done to make sales in a virtual environment very fast. Results of campaigns during the economic crisis Google Ads during a crisis - useful tips 2023 They've done well: credit card companies (on the conversion side), online baby stores, door-to-door essentials, small local businesses. It was the right time to connect with the audience througCountry Email Listhelpful tips articles and Google Ads remarketing tools . This is because traffic to news sites was high and brands had time to engage in entrepreneurship education. Helpful tips from Google Ads during a crisis: Don't set up campaigns yourself - the agency knows the secrets that will save you money. Typically, entrepreneurs get down to business on their own, achieve “some results” and are content with what they have. But this is the wrong approach. Generally, conversion costs range from less than 2 times what it should cost to several dozen times more. For example, they allow you to display ads in different applications (but do not block them). Thus, children often click on advertisements from their parents' phones.
Advertising on Google is now cheaper and you can be more visible with a smaller budget. If you're just starting out, you need to resort to remarketing to create a sense of greater connection with your audience. Just like Facebook remarketing. This is done to make the most of the traffic received from Google Ads. Placing your ad at the bottom of Google is pointless - you will get a lot of impressions for your ad, but very few clicks. Pay attention to the site loading speed , every second minus the site loading increases the conversion by 7%. Take care of the quality of the keywords on the page. The content of your page should be relevant to the ad that appears in search results. This fact will give you a higher ad quality score and a lower cost per click. Even though we said above that apps are dangerous for your Google Ads budget, you can run a test in your niche . Namely: run ads in very popular applications in Moldova, such as Viber, and see if it can bring you conversions. Work on the content of your site too . Thus, step by step, increase the share of organic traffic, that is, SEO, which is free. Create advertising campaigns